Glossary

SEO & AI Glossary

Essential definitions to master your digital strategy.

Strategic Monitoring

Continuous process of collecting and analyzing information to anticipate market developments.

Techniques to improve your site's ranking in the organic results of search engines.

Strategy of creating and distributing useful content to attract and engage your target audience.

AI models capable of creating original content (text, images, code) from an instruction.

Large Language Models that power generative AI tools like ChatGPT and Claude.

The art of formulating precise instructions to get the best outputs from AI models.

Natural Language Processing: technology that enables machines to understand and generate human text.

Search Engine Results Page: the showcase of your organic and paid visibility.

Inbound links from other sites, an essential authority signal for your SEO.

Expressions typed by users in search engines that you must target in your content.

Study of the deep meaning of words and their relationships to produce more relevant content.

Automated rewriting technique to avoid: understand its SEO risks to better guard against them.

Retrieval-Augmented Generation: AI architecture that enriches generation with reliable external sources.

Generative Engine Optimization: optimizing your content to appear in generative AI responses.

Free visits from search engines, the foundation of a sustainable digital strategy.

Specific keywords with low volume and low competition that generate highly qualified traffic.

Content architecture that organizes your pages by semantic relationships to maximize SEO.

Central, comprehensive page on a broad topic, the heart of a structured content cluster.

Method of grouping related keywords and topics into thematic clusters for a coherent SEO strategy.

Automating repetitive marketing tasks through software and AI.