Keywords
The search terms that connect your content to your audience.
Keywords are the terms and phrases that users type into search engines. In SEO and content marketing, keyword research involves identifying queries relevant to your business, analyzing their search volume and competition, and then creating content targeting those terms. An effective keyword strategy is the foundation of any successful online presence.
Iradia automatically identifies strategic keywords in your niche by analyzing search trends and SERPs, then generates optimized content around those terms.
How do you choose the right keywords?
Analyze search volume, competition, user intent, and relevance to your business. Favor a mix of generic and long-tail keywords to cover the entire customer journey.
How many keywords should you target per page?
Target one primary keyword and 2 to 5 semantically related secondary keywords. Each page should have a clear ranking objective to avoid cannibalization.
Is keyword density still important?
Not in the strict sense. Google understands semantic context. Write naturally while covering the topic's lexical field rather than mechanically repeating a keyword.